- Design, develop, and maintain web analytics models with dbt and Databricks.
- Integrate and standardize marketing data and ensure accurate attribution of users, costs, and revenue.
- Model user events, conversion funnels, behavioral indicators, and product metrics.
- Develop automated checks for web data completeness, consistency, and accuracy.
- Develop the warehouse architecture using Bronze, Silver, and Gold layers and optimize performance and compute costs.
- Align business metric definitions across Marketing, Finance, Product, and Analytics.
- Monitor data quality and freshness, manage dependencies, and detect incidents.
- Implement testing, documentation, code review, and CI/CD practices.
- Work with Web Development, Marketing, Finance, Product Analytics, and Data Engineering.
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