- Launch, optimize and scale advertising campaigns in TikTok Ads and Meta Ads
- Analyze campaign results and monitor key marketing metrics: CTR, CR, CPA, ROI, LTV etc.
- Constantly test new approaches in traffic acquisition to increase efficiency
- Participate in brainstorms with creative and product teams to improve creatives and funnels
- Generate own hypotheses and quickly test them
- Research competitors: their advertising approaches, creatives and user acquisition channels
Tableau