- Identify, negotiate, and manage marketing partnerships across Africa & LATAM
- Optimize WhatsApp, SMS, and email performance (delivery, open, CTR, cost)
- Align communications with marketing, product, and lifecycle campaigns
- Work closely with Marketing, Prod and Ops for localization of messaging, creatives, and campaigns per market
- Plan and track regional activations and partnerships - including but not limited to strategic billboards, payment partnership campaigns, affiliate marketing etc
- Measure ROI and performance across owned and partner channels
- Onboard new communication channel partners, and manage existing Bulk SMS, email, and communication partners for cost optimization
Data AnalysisNegotiation