- Define and execute the product strategy for patient acquisition, activation, and re-engagement.
- Scale new growth channels to reach prospective patients and explain the Pomelo care model.
- Lead cross-functional teams including engineers, marketers, clinical operations, and data scientists through rapid iterations.
- Partner with Marketing to refine patient-facing messaging and value propositions.
- Test innovative approaches including applied AI and operational processes to improve patient connectivity.
- Drive data-informed insights to establish core metrics and advise on top-of-funnel growth mechanics.