Staff Integrated Campaigns Manager
New
D
DockerDeveloper Tooling
United StatesFull-TimeStaff
Salary$142.1K - $203K
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Job Details
- Experience
- 7–8 years
- Required Skills
- SalesforceGoogle Analytics
Requirements
- 7–8 years of hands-on B2B SaaS demand generation and integrated campaign experience.
- Proven track record of measurable pipeline and revenue impact.
- Expert-level proficiency in Marketo, including building programs and lead scoring frameworks.
- Deep expertise in funnel metrics (Leads, MQLs, SQLs, PQLs, and Opportunities).
- Experience managing full-cycle webinar programs using platforms like Zoom Webinars or ON24.
- Strong executive presence with the ability to present strategy to senior leadership.
- Demonstrated ability to operate in a high-velocity environment with shifting priorities.
- Exceptional written communication skills for campaign copy and executive summaries.
- Proficiency with Salesforce and Google Analytics.
- Experience working alongside Product, Product Marketing, Web, and Sales teams.
- Strong preference for experience marketing to developer or technical audiences.
Responsibilities
- Drive global integrated campaign strategies tied to monthly product launches, demand generation goals, and customer expansion.
- Execute end-to-end programs across email, third-party sponsorships, events, and content development.
- Lead webinar campaigns from strategy and audience targeting to platform execution and ROI reporting.
- Architect and refine lead scoring models in Marketo to ensure high-quality pipeline.
- Build multi-touch campaigns across web, digital, and in-product channels with clear attribution.
- Represent the Campaigns function in high-stakes cross-functional planning and executive reviews.
- Partner with Product Marketing to translate technical product narratives for developer and DevOps audiences.
- Manage agency relationships and external vendors to drive accountability.
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