Digital Marketing Operations Specialist
New
R
RithumE-commerce Technology
United States - RemoteFull-TimeMiddle
Salary$65,000-$90,000 per year
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Job Details
- Experience
- 2+ years
- Required Skills
- Project ManagementHTMLCSSGoogle AnalyticsSEOWordPress
Requirements
- 2+ years of experience in digital marketing, web content management, marketing operations, content operations, or a related field.
- Hands-on experience working with WordPress or a similar content management system.
- Basic understanding of HTML, CSS, website structure, and content publishing workflows.
- Familiarity with Google Analytics, Google Tag Manager, Google Search Console, or similar analytics platforms.
- Understanding of SEO fundamentals, on-page optimization best practices, and website governance principles.
- Experience supporting website updates, content publishing, quality assurance testing, or digital marketing operations.
- Strong organizational, communication, and project management skills with the ability to manage multiple priorities.
- Strong attention to detail and commitment to accuracy.
- Demonstrated ability to learn and apply new technologies, tools, and digital marketing concepts.
Responsibilities
- Execute end-to-end publishing of website content, including campaigns, landing pages, product pages, resource content, and legal or compliance updates.
- Maintain and update website content within WordPress and related digital platforms.
- Coordinate and execute scheduled and ad hoc website updates while ensuring accuracy, consistency, and adherence to publishing standards.
- Manage incoming publishing requests and prioritize work across multiple concurrent projects and stakeholders.
- Maintain website content hygiene through content audits, page refreshes, content removals, and unpublishing activities.
- Implement and validate redirects, support URL management, and maintain internal linking structures.
- Monitor website performance metrics and implement on-page SEO enhancements.
- Partner with cross-functional teams and external vendors to coordinate website updates and digital initiatives.
- Develop and maintain process documentation, publishing guidelines, and operational playbooks.
- Leverage automation and AI-enabled tools to improve efficiency and streamline workflows.
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