- Develop and execute performance marketing plans focused on efficient client acquisition, revenue growth, and ROI, especially through B2B Google search marketing (PPC).
- Plan, implement, execute, optimize, and analyze digital advertising campaigns, including PPC and display on a real-time bidding platform.
- Monitor advertising budgets and allocate resources to maximize ROI.
- Manage Google Ads and other search platforms, including keyword bids, budget caps, impression share, quality score, and audience lists.
- Build large keyword lists and align them with the overall SEM strategy.
- Monitor campaign KPIs and use A/B and multivariate testing to improve ad variations, messaging, targeting, bidding, and landing pages.
- Build analytics dashboards and prepare weekly, monthly, and quarterly performance reports and presentations for stakeholders.
- Collaborate with creative, product, analytics, and content teams and manage relationships with external agencies, vendors, and partners.
- Apply AI to campaign planning, audience analysis, creative testing, and reporting, and share effective prompts and workflows across teams.
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