CRM Lead, CenterWell Marketing
New
Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Spain, United Kingdom, United States, Eastern Standard Time (EST)Full-TimeLead
Salary$126,300 - $173,700 per year
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Job Details
- Experience
- 4+ years of relevant experience or Bachelor's degree; 5+ years in lifecycle/retention marketing; 2+ years leading agile teams.
- Required Skills
- CRM
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field, or 4+ years of relevant experience.
- 5+ years of experience in lifecycle, retention, or customer engagement marketing.
- 2+ years of experience leading agile teams or cross-functional pods.
- Strong understanding of omni-channel marketing and journey orchestration.
- Experience with marketing automation platforms and CRM tools.
- Excellent facilitation, prioritization, and problem-solving skills.
- Experience in healthcare, insurance, or other regulated industries preferred.
- Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies preferred.
- Exposure to agile marketing operating models and performance optimization frameworks preferred.
Responsibilities
- Define go-to-market strategy for CenterWell onboarding, retention and engagement journeys.
- Architect integrated, multi-channel engagement strategies across email, direct mail, SMS, app, web, and assisted channels.
- Establish and lead a strategic learning agenda by developing hypotheses and designing experiments.
- Drive strategic planning within agile pod structures by setting priorities and aligning stakeholders.
- Proactively identify and mitigate risks and dependencies to enable seamless execution.
- Partner with product, analytics, and channel leaders to embed advanced personalization strategies like Next Best Action (NBA).
- Synthesize performance data into actionable insights for roadmap development and investment decisions.
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