Creative Strategist (DTC Ecommerce)
P
PairedDTC Ecommerce
BrazilFull-Time
Salary not disclosed
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Job Details
- Required Skills
- Data Analysis
Requirements
- Proven track record developing creative for DTC ecommerce brands in performance marketing environments
- Strong ability to craft hooks, angles, and messaging that convert
- Deep understanding of consumer psychology
- Comfortable interpreting ad performance metrics and feedback to guide creative decisions
- Experience conceptualizing and scripting multiple ad formats (UGC, VSLs, static, video ads)
- Ability to produce high-quality concepts quickly and iterate based on data
- Clear, proactive communication skills
- Portfolio required
Responsibilities
- Generate multiple creative angles and concepts weekly based on performance data, customer insights, and market trends
- Write scripts for various ad formats including UGC, VSLs, static ads, and short-form video content
- Review campaign performance feedback from the media buyer and use data to inform next creative iterations
- Provide clear direction and feedback to the design/video team to ensure effective execution
- Monitor competitor ads, viral trends, and platform best practices across Meta and Instagram
- Work in weekly cycles with the media buyer and creative team to test, learn, and scale winning concepts
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