Creative Lead (Wellbeing product)
New
K
Kiss My AppsWellbeing & Productivity
Fully remote з будь-якої точки вільного світуFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- English (Intermediate+)
- Required Skills
- Data Analysis
Requirements
- Experience in scaling product directions through creative strategy and iteration.
- Deep understanding of creative formats, messaging hooks, and marketing elements.
- Ability to perform effective creative and competitive research.
- Strong analytical skills with the ability to translate metrics into strategic steps.
- Proficiency in English at an Intermediate level or higher.
- Ability to work cross-functionally with product and design teams.
- Experience or strong interest in wellbeing and mental health products.
- Proactive mindset regarding process optimization and automation.
Responsibilities
- Manage creative workflows for user acquisition in paid social channels like Meta and TikTok.
- Conduct creative and competitive market research to identify trends and best practices.
- Formulate creative hypotheses based on data, user insights, and test results.
- Develop creative concepts for performance campaigns including video, static assets, and messaging.
- Prepare structured briefs for designers and production teams including hooks and expected outcomes.
- Analyze performance metrics such as CPA, RoAS, and CR to guide future iterations.
- Facilitate team brainstorms to generate new creative ideas.
- Collaborate with Design, User Acquisition, and Product Marketing departments.
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