Creative Strategist (B2C Lead Generation)
New
P
PairedPerformance Marketing
BrazilFull-Time
Salary not disclosed
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Job Details
- Required Skills
- Data Analysis
Requirements
- B2C experience in a Creative Strategist or similar role focused on lead generation.
- Strong track record in direct-response / performance marketing.
- Proven script writing and creative direction skills.
- Comfortable reading performance data and translating it into creative decisions.
- Portfolio showing ads that drove measurable lead or call volume (metrics preferred).
- AI tool experience is a plus (ChatGPT, Midjourney, Runway, etc.).
Responsibilities
- Write scripts for video ads across Meta, TikTok, YouTube, and CTV with a direct-response focus.
- Develop shot lists and provide creative direction during production to ensure execution matches strategy.
- Build creative concepts specifically for lead generation and call-driven campaigns.
- Work with media buyers to review performance metrics and pivot creative based on what’s working.
- Monitor competitor creatives and trends to keep our approach fresh.
- Use AI tools to speed up scripting, iteration, and testing where applicable.
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