Institutional Marketing Manager
New
S
SecuritizeFinancial Services
Location: United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of B2B marketing experience, with at least 2 years focused on institutional or professional financial services
- Required Skills
- Data AnalysisSalesforceHubSpot
Requirements
- 5+ years of B2B marketing experience.
- At least 2 years focused on institutional or professional financial services audiences (e.g., asset management, wealth management).
- Understanding of how institutional allocators evaluate investment infrastructure.
- Track record developing content and campaigns for complex, consultative sales cycles.
- Strong writing and editing skills for clear, authoritative institutional messaging.
- Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo).
- Data-driven mindset with ability to define KPIs and measure performance.
- Ability to operate independently in a fast-paced, fully remote environment.
Responsibilities
- Develop and own the institutional marketing strategy including audience segmentation, messaging frameworks, and channel mix.
- Create high-quality content assets tailored to institutional audiences such as white papers, case studies, and email campaigns.
- Build and manage thought leadership programs including executive bylines, speaking submissions, and industry roundtables.
- Partner with Capital Markets and Sales to develop account-based marketing (ABM) campaigns to support deal origination.
- Own institutional email marketing strategy including nurture workflows and newsletters.
- Collaborate with Product Marketing to translate technical product capabilities into compelling narratives.
- Track and report on marketing performance against pipeline and revenue metrics.
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