- Develop and own the institutional marketing strategy including audience segmentation, messaging frameworks, and channel mix.
- Create high-quality content assets tailored to institutional audiences such as white papers, case studies, and email campaigns.
- Build and manage thought leadership programs including executive bylines, speaking submissions, and industry roundtables.
- Partner with Capital Markets and Sales to develop account-based marketing (ABM) campaigns to support deal origination.
- Own institutional email marketing strategy including nurture workflows and newsletters.
- Collaborate with Product Marketing to translate technical product capabilities into compelling narratives.
- Track and report on marketing performance against pipeline and revenue metrics.
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