PPC Specialist
New
R
Remote Talent LATAMHome Services
LATAM Only, U.S. Business HoursFull-TimeMiddle
Salary2,500 USD per month
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Job Details
- Languages
- Strong English communication skills
- Experience
- 3+ years
- Required Skills
- Data AnalysisLead Generation
Requirements
- 3+ years of hands-on PPC campaign management experience
- Strong expertise in Google Ads, including Search campaigns and bidding strategies
- Experience managing multi-location, franchise, or large account structures
- Proven experience managing advertising budgets exceeding $200,000 per month
- Experience with landing page platforms such as Unbounce, Instapage, or similar
- Experience tracking and optimizing campaigns based on lead generation and conversion metrics
- Strong analytical and reporting skills
- Excellent organizational and time-management skills
- Strong English communication skills
Responsibilities
- Manage and optimize a Google Ads MCC structure with multiple market-specific accounts
- Oversee active Search campaigns and Local Services Ads across multiple locations
- Build, test, and optimize ad copy, keyword strategies, and bidding strategies
- Manage and optimize landing pages using platforms like Unbounce
- Conduct A/B testing for headlines, CTAs, forms, and layouts
- Create weekly and monthly performance reports for all paid media channels
- Track KPIs including Cost Per Lead, Cost Per Booked Job, Conversion Rate, and ROAS
- Manage Facebook and Instagram advertising campaigns
- Collaborate with leadership to develop strategic initiatives based on data
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