- Build, launch, and optimize paid social campaigns across platforms including Meta, TikTok, Snapchat, and Pinterest.
- Manage campaign budgets, pacing, bids, and optimizations to support performance goals.
- Execute campaigns across awareness, consideration, and conversion objectives.
- Conduct thorough campaign QA across campaigns, ad sets, ads, targeting, budgets, creative, URLs, and tracking.
- Monitor campaign performance and identify opportunities for optimization and improved efficiency.
- Collaborate closely with internal paid media team members on campaign builds, planning, reporting, and optimization strategies.
- Pull and analyze campaign data to identify trends, opportunities, and performance insights.
- Support weekly and ad hoc reporting, utilizing Excel or Google Sheets.
Data AnalysisMicrosoft ExcelQuality Assurance+1 more