- Develop creative strategies for paid social campaigns across Meta, TikTok, and emerging platforms.
- Write compelling ad copy, including hooks, headlines, primary text, CTAs, and video scripts.
- Build testing plans and creative experimentation frameworks.
- Analyze campaign performance metrics such as CTR, CVR, ROAS, and Thumbstop Rate.
- Develop audience personas, messaging frameworks, and creative concepts.
- Create and present client-facing performance and strategy presentations.
- Write creative briefs for designers, editors, and creative teams.
- Collaborate with media buyers, designers, and account managers to execute campaigns.
Data Analysis