- Conduct SEO and GEO audits to identify technical issues, content gaps, authority weaknesses, and ranking opportunities.
- Diagnose ranking drops, algorithm updates, indexing issues, and organic traffic fluctuations.
- Research competitors and develop actionable SEO strategies with priorities, targets, and timelines.
- Optimize crawlability, indexation, site architecture, internal linking, Core Web Vitals, schema markup, canonicals, redirects, and migrations.
- Conduct keyword research, develop keyword and topic maps, optimize existing pages, and create content briefs.
- Plan and execute backlink campaigns, including prospecting, outreach, digital PR, and backlink quality assessment.
- Develop strategies to improve brand visibility and citations across AI-powered search platforms.
- Monitor rankings, organic traffic, competitor performance, backlink growth, and GEO visibility; turn findings into recommendations.
- Use AI tools and agents to support audits, research, content production, reporting, and internal SEO automations.
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