PPC Specialist
New
P
PavagoHome Services
Mexico. Colombia. Brazil. Costa Rica. Jamaica, U.S. Business HoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Data Analysis
Requirements
- 3+ years of hands-on experience managing Google Ads campaigns with direct ownership of performance.
- Proven experience managing multi-location, franchise, or multi-market advertising accounts.
- Strong expertise in Google Search Ads, bidding strategies, keyword management, and audience targeting.
- Hands-on experience with Google Local Services Ads (LSA).
- Experience with landing page platforms such as Unbounce or Instapage.
- Strong understanding of conversion rate optimization (CRO) principles.
- Experience analyzing campaign performance data to drive optimization decisions.
- Excellent written and verbal English communication skills.
- Ability to work independently and take ownership of performance outcomes.
- Experience managing large monthly advertising budgets ($200K+ preferred).
Responsibilities
- Manage a large Google Ads MCC structure across multiple markets and service areas.
- Monitor and optimize Search and Local Services Ads (LSA) campaigns for lead quality and budget efficiency.
- Manage and test landing pages using Unbounce to improve conversion rates.
- Analyze performance metrics including CPL, CPA, and ROAS to present actionable growth recommendations.
- Execute Facebook and Instagram advertising campaigns for lead generation.
- Collaborate with marketing leadership to scale lead volume and improve acquisition costs.
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