Head of Marketing
New
O
OuterSignalB2B SaaS Martech
United StatesFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing
- Required Skills
- CRMHubSpot
Requirements
- 4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing
- Proven experience scaling a company, ideally within e-commerce tools, the Shopify ecosystem, or martech
- Strong command of paid acquisition fundamentals including Meta, LinkedIn, retargeting, and lookalikes
- Experience building affiliate or partnership programs from scratch
- Demonstrated ability to manage cold outbound strategies with precision targeting
- Fluent in HubSpot or similar CRM for pipeline management and automation
- Deep understanding of metrics like CAC, LTV, payback period, and channel contribution
- Ability to operate effectively at both strategic and execution levels
Responsibilities
- Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound
- Drive a 10X+ increase in customer count over 12 months
- Deploy and manage a $1M+ annual marketing budget across high-converting channels
- Execute paid acquisition strategy on LinkedIn and Meta
- Build and manage the affiliate program and content engine
- Oversee cold outbound and email strategy
- Collaborate with Founders on messaging, channel strategy, and market positioning
- Hire and scale the marketing team
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