Sr. Marketing Manager
New
Arizona, California, Colorado, Florida, Georgia, Idaho, Nevada, New Mexico, Ohio, Texas, WashingtonFull-TimeSenior
Salary115,000 - 145,000 USD per year
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Job Details
- Experience
- At least 7 years of progressive marketing experience
- Required Skills
- Google AnalyticsData visualizationDigital MarketingCRM
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree preferred.
- At least 7 years of progressive marketing experience, including strategy development and campaign leadership.
- Proficiency with digital marketing and analytics platforms such as Google Analytics, ad reporting tools, and marketing automation/CRM systems.
- Strong knowledge of CRM, lifecycle marketing, segmentation, and audience targeting.
- Experience with campaign measurement, marketing analytics, attribution, and KPI reporting (e.g., CAC, ROAS/ROI).
- Experience with go-to-market planning, incentive design, and performance optimization for new products.
- Preferred experience with loyalty programs, partnership marketing, influencer marketing, and content strategies.
- Working knowledge of credit union or banking products, services, and advertising regulations preferred.
- Clear written and verbal communication skills for brief development and stakeholder alignment.
- Ability to travel as needed for business activities.
- Ability to lift and carry up to 25 pounds on an occasional basis.
Responsibilities
- Collaborate with executive leadership and outside marketing agencies to develop and lead the CineFi marketing strategy, translating business priorities into integrated campaigns.
- Own the planning and delivery of promotional campaigns across the member lifecycle, including acquisition, onboarding, and retention efforts.
- Support the CineFi marketing P&L through budget planning, investment prioritization, forecasting, and performance analysis.
- Lead loyalty and rewards program management, including strategy, development, and impact measurement.
- Develop incentive strategies and targeted offers to increase acquisition and product adoption.
- Identify and develop business partnership marketing opportunities to expand reach.
- Design and evaluate A/B and multivariate tests to optimize offers, audiences, and creative.
- Oversee external agencies and vendors to ensure alignment with strategy, budget, and compliance.
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