Marketing Analytics & Operations Manager
New
Workplace type: RemoteFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4+ years of experience in marketing analytics, marketing operations, martech, revenue operations, business analytics, or related fields.
- Required Skills
- Google AnalyticsRESTful APIsCRM
Requirements
- 4+ years of experience in marketing analytics, marketing operations, martech, revenue operations, business analytics, or related fields.
- Expert-level proficiency with Google Analytics 4 (GA4).
- Expert-level proficiency with Google Tag Manager.
- Expert-level proficiency with Google Looker Studio.
- Experience managing marketing attribution and conversion tracking.
- Experience with Google Ads reporting and offline conversion tracking.
- Experience working with APIs, webhooks, and marketing technology integrations.
- Strong understanding of marketing funnels and customer acquisition metrics.
- Advanced spreadsheet skills for data preparation, validation, and analysis.
- Excellent analytical, communication, and presentation skills.
- Strong mathematical and quantitative reasoning abilities.
- Ability to explain complex data and technical concepts to non-technical stakeholders.
Responsibilities
- Own and maintain the marketing reporting infrastructure and build executive dashboards in Google Looker Studio.
- Develop KPI scorecards and monitor performance across paid media, SEO, websites, and lead generation.
- Manage marketing attribution strategy and optimize integrations between CRM, patient management systems, and call tracking platforms.
- Automate data sources using APIs, webhooks, and tools like Zapier to reduce manual reporting.
- Audit tracking implementations and ensure data quality and governance across all marketing channels.
- Partner with Operations to connect marketing leads to patient outcomes and treatment starts.
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