Marketing Analytics Manager
New
K
Keeper SecurityCybersecurity B2B SaaS
Remote, USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLMicrosoft Power BISalesforceGoogle AnalyticsTableauHubSpotLooker
Requirements
- 5+ years of experience in Marketing Analytics within B2B SaaS.
- Advanced expertise in HubSpot reporting.
- Advanced expertise in Salesforce reporting.
- Experience designing and managing attribution models and campaign tracking frameworks.
- Exceptional analytical skills with the ability to synthesize large datasets.
- Strong attention to detail and commitment to data accuracy and governance.
- Highly motivated self-starter with a strong sense of ownership.
- Experience working cross-functionally with Marketing, RevOps, and Sales.
- Bachelor’s degree in Marketing, Business, Analytics or a related field.
- Google Analytics 4 (GA4) experience (required).
- Experience with BI tools (Tableau, Looker, Power BI, SuperMetrics or similar) is preferred.
- Experience with data warehouse environments and advanced SQL is preferred.
Responsibilities
- Serve as the primary owner of GTM reporting for the marketing organization by designing, building, and maintaining dashboards and reports.
- Develop and manage standardized campaign performance reports covering metrics like CPL, conversion rates, and ROI.
- Establish and enforce a consistent weekly, monthly, and quarterly reporting cadence.
- Partner with lifecycle and Demand Generation teams to identify funnel bottlenecks and model impact.
- Deliver actionable insights and prioritized recommendations rather than simple observations.
- Monitor data to identify emerging trends, seasonal patterns, and pipeline health indicators.
- Proactively present data-backed hypotheses to the business to challenge assumptions or reveal opportunities.
- Own and evolve the company's marketing attribution framework.
- Collaborate with Marketing Operations to ensure data flow between campaign execution, CRM, and reporting systems.
- Evaluate BI integrations and reporting tools to improve scalability and automation.
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