- Build and maintain a rolling email calendar across all five brands for promotional, retention, and nurture campaigns.
- Recommend send cadence tied to booking and renewal patterns for diverse customer journeys.
- Write conversion-focused copy for subject lines, preview text, body copy, and CTAs adapted by brand voice.
- Design and build triggered lifecycle programs including welcome series, quote abandonment, and renewal reminders.
- Maintain segmentation and list health, including remediation for inactivity and bounces.
- Manage technical execution and deliverability, including SPF/DKIM/DMARC alignment and inbox placement.
- Build and troubleshoot responsive email HTML/CSS and ensure rendering compatibility.
- Report on key performance indicators like open rates, CTR, and conversion, including attribution reconciliation.
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