Marketing Campaign Manager
New
Based in United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 7–10+ years
- Required Skills
- SalesforceSaaSA/B testingHubSpot
Requirements
- 7–10+ years of experience in B2B demand generation, growth marketing, or campaign management, preferably in SaaS or software environments.
- Proven track record of driving measurable revenue impact through marketing campaigns.
- Strong analytical mindset with experience leveraging data to optimize performance and decision-making.
- Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms such as Salesforce.
- Experience managing paid acquisition and performance marketing channels.
- Strong understanding of SaaS metrics including CAC, LTV, ARR, and funnel conversion dynamics.
- Excellent project management, communication, and stakeholder coordination skills.
- Ability to manage multiple campaigns simultaneously in a fast-paced, results-driven environment.
Responsibilities
- Design and execute targeted, product-specific marketing campaigns aligned with revenue and pipeline goals.
- Plan and manage multi-channel campaigns across email, paid media, content, webinars, and social platforms.
- Define audience segmentation, messaging strategies, and channel mix based on product positioning and customer insights.
- Monitor and optimize campaign performance through A/B testing, analytics, and continuous iteration.
- Track key performance metrics including MQLs, SQLs, CAC, ROI, and conversion rates across the funnel.
- Collaborate closely with sales teams to ensure effective lead handoff and pipeline progression.
- Partner with product marketing, content, design, and revenue operations to ensure alignment on messaging, assets, and attribution.
- Deliver regular performance reporting with actionable insights to improve campaign effectiveness and scalability.
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