Lifecycle Marketing Manager
New
B
BranchFintech
REMOTE within the United States of America.Full-TimeMiddle
Salary$105-115k
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Job Details
- Experience
- 3–5 years of experience
- Required Skills
- CRMData analyticsA/B testingGoogle SheetsLooker
Requirements
- 3–5 years of experience in lifecycle marketing, CRM, or retention marketing.
- Advanced experience with Braze and strong technical knowledge of customer journey orchestration.
- Strong analytical skills with experience using tools such as Google Sheets, Looker, or similar reporting platforms.
- Demonstrated success partnering cross-functionally with Product, Engineering, and Professional Services teams.
- Experience in financial services or fintech is preferred.
- Proven track record of driving measurable engagement, retention, and revenue growth.
- Excellent organizational and project management skills.
- Aptitude for leveraging AI tools to improve marketing execution and operational efficiency.
Responsibilities
- Design and execute lifecycle marketing campaigns focused on acquisition, engagement, retention, and reactivation across the customer journey.
- Develop and maintain audience segmentation strategies to deliver personalized messaging through marketing automation platforms.
- Maintain and optimize custom branded solutions lifecycle communications, including dynamic content and automated customer journeys.
- Analyze the end-to-end customer experience to identify friction points and improve engagement in partnership with Product, Data, and Sales teams.
- Establish and monitor KPIs to evaluate campaign effectiveness and ROI while conducting A/B testing.
- Partner with Product teams on customer survey strategy and leverage behavioral insights to inform lifecycle improvements.
- Work closely with Content and Creative teams to develop on-brand campaign assets.
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