Lifecycle Marketing Manager
New
Remote-based in the USFull-TimeSenior
Salary78,000 - 83,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLData AnalysisCRMHubSpot
Requirements
- 5+ years in lifecycle marketing, CRM, or engagement marketing.
- Deep experience with email marketing platforms and marketing automation tools.
- Proven experience with CRM systems (e.g., Engaging Networks, Klaviyo, n8n, HubSpot, Salesforce).
- Strong analytical skills, including experience analyzing funnel metrics.
- Proficiency with SQL or data dashboards.
- Experience with audience segmentation, personalization, and message testing.
- Ability to travel regularly within the United States for conferences, events, and staff retreats.
- Strong preference for experience with CDPs, journey orchestration, and Meta ad flows.
- Strong preference for bilingual skills (especially Spanish).
Responsibilities
- Develop and execute supporter lifecycle strategy across digital touchpoints, including onboarding, engagement, advocacy, and retention.
- Design and build cross-channel journeys in platforms like Engaging Networks, ManyChat, Klaviyo, and n8n.
- Utilize BigQuery user data to build actionable segments, cohorts, and triggers.
- Partner with campaign and creative teams to deliver message-matched content based on supporter actions and demographics.
- Implement A/B and multivariate testing to optimize messaging, frequency, and channel mix.
- Monitor and report on lifecycle KPIs including conversion, opt-out, and ROI.
- Collaborate with the data team to define and refine supporter lifecycle stages.
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