Lifecycle Marketing Manager
New
Based in United StatesFull-TimeManager
SalaryCompetitive base salary with equity participation
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Job Details
- Experience
- 4–6+ years
- Required Skills
- Google AnalyticsCRMLooker
Requirements
- 4–6+ years of experience in lifecycle marketing, CRM, or retention marketing within a DTC or subscription-based environment
- Strong hands-on expertise with Braze, including Canvas flows, segmentation, Liquid personalization, and campaign architecture
- Experience integrating CDPs (preferably Segment) and managing event tracking schemas and real-time data flows
- Proven track record managing both marketing and transactional messaging programs at scale
- Strong understanding of email and SMS deliverability best practices, including authentication and sender reputation management
- Experience with A/B testing and experimentation frameworks for campaign optimization
- Proficiency in analytics tools such as Looker, GA, or similar platforms
- Strong copywriting and messaging instincts across email and SMS channels
- Ability to work independently with high ownership and strong cross-functional collaboration skills
Responsibilities
- Own the Braze platform end-to-end, including Canvas architecture, segmentation design, event taxonomy, and data integration with CDPs such as Segment
- Build and optimize lifecycle automation flows using advanced logic, personalization, and dynamic content
- Manage all broadcast marketing campaigns including promotions, product education, launches, and re-engagement initiatives across email and SMS
- Design and execute onboarding, transactional, and operational messaging such as prescriptions, lab updates, and refill communications
- Develop segmentation and personalization strategies based on user behavior, lifecycle stage, and product usage patterns
- Own deliverability strategy including sender reputation, authentication protocols, IP warming, and inbox placement optimization
- Build reporting frameworks and dashboards to measure performance across engagement, conversion, and revenue attribution
- Partner cross-functionally with Product, Engineering, Growth, Customer Success, and Creative teams
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