Channel Manager, Paid Search & Affiliate Marketing
New
I
Integrated Specialty Coverages, LLCInsurance Technology
Remote United StatesFull-TimeMiddle
Salary$100,000 — $110,000 USD
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Job Details
- Experience
- 4–6 years of performance marketing experience
- Required Skills
- Data AnalysisGoogle Analytics
Requirements
- 4–6 years of performance marketing experience.
- Hands-on experience with paid search (Google Ads required; Microsoft Ads preferred).
- Experience managing affiliate or aggregator channel relationships.
- Proven track record with value-based bidding (target ROAS, target CPA).
- Strong analytical fluency with Google Analytics 4 or comparable tools.
- Ability to manage multiple business units simultaneously.
- Strong written and verbal communication skills.
- Experience with affiliate platforms such as Impact or Commission Junction is strongly preferred.
- Experience with Looker or BI dashboards is a plus.
- Insurance, financial services, or high-CPC vertical experience preferred.
Responsibilities
- Own paid search campaign strategy and optimization across Google Ads and Microsoft Ads for all active ISC retail business units.
- Manage affiliate and aggregator partnership performance, including oversight of existing partners and identification of new opportunities.
- Lead channel-level test design, including bidding experiments, landing page routing, and partner placement tests.
- Monitor daily performance KPIs, detecting anomalies in impression share, CVR, CPL, and attribution.
- Validate conversion tracking accuracy, including offline bind pass-back, UTM governance, and affiliate pixel integrity.
- Provide monthly and quarterly performance analyses, budget forecasts, and strategic recommendations to leadership.
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