Senior Manager, Paid Influencer Strategy
New
Based in the United StatesFull-TimeManager
Salary$105,000 – $115,000
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisNegotiationBudget management
Requirements
- 5+ years of experience in influencer marketing, creator partnerships, or performance-driven social media roles.
- Proven track record of owning and scaling paid influencer programs with direct impact on acquisition and revenue.
- Strong expertise in performance marketing concepts including attribution, incrementality, CAC, and ROAS.
- Experience managing significant influencer budgets and making data-driven investment decisions.
- Deep understanding of the creator economy, platform dynamics, and emerging social media trends.
- Strong analytical and problem-solving skills with the ability to connect channel performance to broader business outcomes.
- Experience with analytics and reporting tools (Omni or similar platforms preferred).
- Excellent negotiation, communication, and relationship-building skills with creators and partners.
- Ability to thrive in a fast-paced, entrepreneurial, and high-growth environment.
Responsibilities
- Own the paid influencer strategy, roadmap, and performance against customer acquisition and revenue growth goals.
- Develop structured testing frameworks across creators, platforms, content formats, and audience segments to drive scalable growth.
- Manage channel forecasting, budget allocation, and investment decisions to optimize CAC, ROAS, and overall efficiency.
- Build, scale, and maintain a diversified portfolio of creator partnerships across Instagram, YouTube, and emerging platforms.
- Lead negotiations with creators and partners, including contracts, usage rights, and long-term collaboration agreements.
- Deliver clear, executive-level reporting and insights on performance, incrementality, and channel contribution.
- Partner cross-functionally with Brand, Growth, Creative, and Product teams to align influencer initiatives with company priorities.
- Continuously identify new opportunities and trends in the creator economy to inform strategic investments and innovation.
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