Senior Manager, Paid Influencer Strategy
United StatesFull-TimeManager
Salary105,000 - 115,000 USD per year
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Job Details
- Experience
- 5+ years of experience
- Required Skills
- Budget management
Requirements
- 5+ years of experience in influencer marketing and creator partnerships
- Proven experience owning and scaling a paid influencer channel with measurable revenue and acquisition impact
- Experience owning influencer partnerships at scale from start to finish
- Strong understanding of performance marketing, attribution, incrementality, and measurement methodologies
- Experience managing significant influencer budgets and making investment decisions based on business performance
- Exceptional analytical and problem-solving skills with the ability to connect channel performance to broader business outcomes
- Deep knowledge of the creator economy, platform ecosystems, and emerging social trends
- Experience with analytics and reporting tools (Omni preferred)
- Thrives in a fast-paced, entrepreneurial environment
Responsibilities
- Own the paid influencer roadmap, strategy, and performance against growth goals
- Develop testing frameworks across creators, content formats, platforms, and audience segments
- Identify new opportunities to drive incremental customer acquisition and revenue
- Manage channel forecasting, budget allocation, and performance targets
- Optimize creator mix, partnerships, and investment strategy to improve efficiency and scale
- Lead negotiations for creator partnerships, usage rights, and long-term agreements
- Partner closely with Brand, Growth, Creative, and Product teams to support launches and business priorities
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