Senior Channel Specialist, Paid Search & Affiliate Marketing

New

Remote United StatesFull-TimeSenior

Salary$80,000 — $90,000 USD

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Job Details

2–4 years of hands-on performance marketing experience.
Direct execution experience in both paid search (Google Ads required) and affiliate/aggregator channel management.
Practical experience with campaign builds, ad copy, match type management, and bid adjustments.
Proficiency in Google Ads UI, Microsoft Ads UI, and Google Analytics 4.
Experience with affiliate platforms such as Impact or Commission Junction.
Strong understanding of UTM parameters, conversion tracking, and pixel-based attribution.
Familiarity with value-based bidding strategies (target ROAS, target CPA) is preferred.
Experience working with BI dashboards like Looker is preferred.
Strong organizational skills with ability to manage high task volume across multiple brands.
Proactive communication and collaborative team player mindset.

Execute daily paid search campaign management across Google Ads and Microsoft Ads, including builds, ad copy, bid adjustments, and keyword maintenance.
Manage affiliate and aggregator channel operations, including partner onboarding, creative trafficking, and maintaining placements for partners like LendingTree and NerdWallet.
Monitor daily campaign performance, flagging anomalies in conversion rates, CPL, and attribution.
Coordinate creative asset production and maintain the library of banner sets, landing pages, and email templates.
Reconcile monthly affiliate vendor billing and track budget pacing.
Ensure accuracy of UTM parameters, pixel tagging, and overall tracking integrity.
Support the Channel Manager with weekly performance summaries and competitive intelligence reports.

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