Performance Marketer
New
O
OceansMarketing
Sri Lanka, Split shift with some overlap with our client’s time zone.Full-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Professional fluency in English
- Experience
- At least 4 years in performance marketing or media buying
- Required Skills
- Google AnalyticsA/B testingHubSpot
Requirements
- At least 4 years of experience in performance marketing or media buying with a track record of campaign success.
- Professional fluency in English with excellent reading, writing, and speaking skills.
- Hands-on experience with Google Ads, Facebook Ads, LinkedIn Ads, and Google Analytics.
- Proficiency in performance marketing tools such as HubSpot, Salesforce, Klaviyo, Mailchimp, Optimizely, or VWO.
- Excellent understanding of PPC, display, social media advertising, affiliate marketing, and retargeting.
- Strong analytical skills with the ability to interpret campaign data and drive decision-making.
- Experience with conversion rate optimization (CRO), A/B testing, and user experience mapping.
- Ability to manage multiple projects and deadlines simultaneously with strong attention to detail.
- Degree in Marketing, Business, or relevant work experience.
- Ability to work a split shift with overlap with the client's time zone.
Responsibilities
- Develop and implement paid performance marketing strategies that align with customer acquisition and retention goals.
- Launch and manage multi-channel campaigns across PPC, display, social, and affiliate networks.
- Own the full lifecycle of campaign execution—from audience targeting and ad creation to bid optimization and reporting.
- Monitor daily performance metrics (CPC, CTR, CPA, ROAS, etc.) and make real-time adjustments to improve results.
- Conduct keyword research, build landing pages in collaboration with dev teams, and continuously improve conversion funnels.
- Utilize heatmaps, user behavior data, and customer feedback to identify and resolve friction points.
- Design and run A/B and multivariate tests to refine ads, CTAs, creatives, and conversion paths.
- Track and analyze campaign performance using analytics platforms and develop dashboards for reporting insights.
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