- Manage and execute on the performance marketing budget, including platform split, campaigns, and retargeting.
- Build and manage keyword and ad groups for paid search for the category, competitor, and niche terms.
- Run paid social campaigns on X, LinkedIn, and other relevant platforms.
- Handle the end-to-end ad creative development process including writing and testing copy.
- Lead KPI reporting on a weekly, monthly, and quarterly basis.
- Own the development of the conversion funnel and manage A/B testing processes.
- Maintain marketing infrastructure driving conversion and ABM.
- Generate a consistent flow of SQLs to the sales team.
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