Performance and Growth Marketing Manager
New
C
Cosmos LabsFintech / Blockchain
The candidate should be located in Europe or in an Asian time zone., UTC hoursFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5 - 7 years
- Required Skills
- Google Analytics
Requirements
- 5-7 years of hands-on performance marketing experience in B2B sales targeting financial institutions, fintechs, or regulated entities.
- Experience across paid search, paid social, and conversion rate optimization.
- Fluency with Google Ads, X Ads, LinkedIn Ads, and Google Analytics.
- Strong understanding of marketing technology architecture and tracking/attribution.
- Strong ability to drive decisions using data.
- Solid copywriting skills for ads, social copy, and landing pages.
Responsibilities
- Manage and execute on the performance marketing budget, including platform split, campaigns, and retargeting.
- Build and manage keyword and ad groups for paid search for the category, competitor, and niche terms.
- Run paid social campaigns on X, LinkedIn, and other relevant platforms.
- Handle the end-to-end ad creative development process including writing and testing copy.
- Lead KPI reporting on a weekly, monthly, and quarterly basis.
- Own the development of the conversion funnel and manage A/B testing processes.
- Maintain marketing infrastructure driving conversion and ABM.
- Generate a consistent flow of SQLs to the sales team.
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