Digital Marketing Manager
New
N
Nabu CasaSmart Home
Europe - Anywhere; Secondary Locations: Spain, Portugal, Italy, United Kingdom, Greece, Hungary, Poland, Romania, Ireland, 3 hours of overlap in the workdayFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsSEOCRMHubSpot
Requirements
- Hands-on experience running digital channels — SEO, email, paid social/search, content.
- Fluency in analytics: able to build dashboards and interpret funnel data.
- Strong copywriting for digital contexts targeting a technically literate audience.
- Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent).
- High autonomy.
Responsibilities
- Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social.
- Plan and execute digital campaigns end-to-end.
- Build and improve our organic search presence through content strategy and on-site SEO.
- Run email marketing for Nabu Casa Cloud subscribers.
- Own paid digital spend and ROI across channels.
- Report on digital performance weekly.
- Grow and engage Nabu Casa's presence in user communities.
- Test new growth levers — affiliate, referral, influencer.
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