Product Marketing Manager

New
Spain. France. Germany. Switzerland. ItalyContractManager
Salary not disclosed
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Job Details

Languages
English
Experience
5+ years
Required Skills
Data analyticsA/B testingHubSpot

Requirements

  • 5+ years in Product Marketing, Lifecycle Marketing, Growth Marketing, CRM Marketing, or similar roles.
  • Strong copywriting skills and the ability to simplify complex products.
  • Good design sense and ability to create campaign assets independently.
  • Experience building campaigns in tools such as Customer.io, SendGrid, n8n, PostHog, HubSpot, or similar.
  • Comfortable working with analytics, segmentation, A/B testing, and performance reporting.
  • High attention to detail and strong ownership mindset.
  • Startup or scale-up experience preferred.
  • Excellent English; French and/or Spanish is a plus.

Responsibilities

  • Build and optimize onboarding, activation, retention, upsell, and reactivation journeys.
  • Run campaigns across email, SMS, push notifications, and in-product messaging.
  • Define positioning, messaging, and value propositions for products and features.
  • Launch new products and features with clear go-to-market plans.
  • Write compelling copy for emails, landing pages, and marketing materials.
  • Build, launch, QA, and optimize campaigns using marketing automation and CRM tools.
  • Analyze funnels, cohorts, engagement, and conversion data.
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