Product Marketing Manager
New
R
RealAdvisor S.A.PropTech
Spain. France. Germany. Switzerland. ItalyContractManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Data analyticsA/B testingHubSpot
Requirements
- 5+ years in Product Marketing, Lifecycle Marketing, Growth Marketing, CRM Marketing, or similar roles.
- Strong copywriting skills and the ability to simplify complex products.
- Good design sense and ability to create campaign assets independently.
- Experience building campaigns in tools such as Customer.io, SendGrid, n8n, PostHog, HubSpot, or similar.
- Comfortable working with analytics, segmentation, A/B testing, and performance reporting.
- High attention to detail and strong ownership mindset.
- Startup or scale-up experience preferred.
- Excellent English; French and/or Spanish is a plus.
Responsibilities
- Build and optimize onboarding, activation, retention, upsell, and reactivation journeys.
- Run campaigns across email, SMS, push notifications, and in-product messaging.
- Define positioning, messaging, and value propositions for products and features.
- Launch new products and features with clear go-to-market plans.
- Write compelling copy for emails, landing pages, and marketing materials.
- Build, launch, QA, and optimize campaigns using marketing automation and CRM tools.
- Analyze funnels, cohorts, engagement, and conversion data.
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