- Operate Meta ad accounts day-to-day across core brand and new offers.
- Structure, launch, and scale Meta campaigns with clear CAC and volume targets.
- Execute structured testing roadmaps for hooks, angles, offers, and LPs.
- Translate platform data into clear creative briefs for videos and UGC.
- Review and challenge performance from external Google/YouTube agency.
- Maintain weekly planning and reporting cadences for leadership.
- Ensure compliance with healthcare-adjacent advertising regulations.
- Scale into new channels like Google, YouTube, and programmatic.
A/B testing