Senior Demand Generation & ABM Manager
New
SpainFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- SalesforceCRMHubSpot
Requirements
- 6+ years of B2B demand generation and/or ABM experience in enterprise services, technology, BPO, CX, or professional services.
- Proven track record of generating measurable pipeline and revenue contribution.
- Deep hands-on expertise in ABM strategy and execution including 1:1, 1:few, and 1:many programme design.
- Proficiency with marketing automation platforms (HubSpot, Marketo, Pardot, or equivalent).
- Strong command of LinkedIn Campaign Manager and B2B paid media.
- Experience with intent data platforms (Bombora, 6sense, Demandbase, or equivalent).
- Direct experience in the BPO, CX outsourcing, or managed services sector.
- Familiarity with sales enablement platforms such as Seismic or Highspot.
- Experience with account-level web analytics and personalisation tools.
- Understanding of EMEA regional marketing context including market maturity and cultural factors.
Responsibilities
- Design, own, and execute an integrated EMEA demand generation strategy aligned to revenue targets.
- Build and manage a full-funnel demand generation programme across paid, owned, and earned channels.
- Design and execute a structured ABM programme across EMEA spanning 1:1, 1:few, and 1:many tiers.
- Build and maintain a dynamic EMEA ABM target account list in collaboration with Sales and Business Development.
- Develop deep account intelligence profiles for Tier 1 ABM accounts and identify stakeholder priorities.
- Commission and create high-value content assets tailored to EMEA buyer audiences.
- Collaborate with the marketing team to adapt global content for EMEA markets.
- Own and optimise the EMEA marketing technology stack including CRM and marketing automation platforms.
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