CRM Manager

New

Driftrock LimitedAutomotive Technology

Fully remote whether you are based in the UK or abroadFull-TimeMiddle

Salary not disclosed

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Job Details

3+ years in CRM journey management, conversion rate optimisation, lifecycle marketing, growth or messaging-led roles.
Demonstrable experience running structured experimentation programmes such as A/B and multivariate tests.
Hands-on experience with at least two of WhatsApp Business, SMS, RCS and email as conversion channels.
Strong analytical mindset with experience interrogating funnel data, cohort analysis, and statistical significance.
Strong copywriting instincts and confidence writing short-form conversion copy.
Comfort working with marketing automation, journey orchestration or CDP tools (e.g. Braze, Iterable, HubSpot, Customer.io, Klaviyo).
Bias toward shipping and rapid testing.
Excellent communication skills for presenting results to internal teams and senior client stakeholders.

Own the conversion funnel for end-customer communication journeys across WhatsApp, SMS and email, from first touch after lead capture through to post-order engagement.
Design, build and ship A/B and multivariate tests on copy, timing, cadence, channel mix, personalisation, CTAs and journey structure.
Analyse performance at every step of the funnel to identify drop-off points and form hypotheses.
Build a testing roadmap per OEM client and per vehicle segment, balancing quick wins with bigger structural bets.
Write and edit conversion-focused messaging copy for WhatsApp, SMS and email.
Develop best-practice playbooks for journey design that can be rolled out across OEM clients.
Partner with product and engineering to feed learnings back into the platform roadmap.
Report results clearly to internal stakeholders and OEM clients.

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