Senior Content Marketing Manager - EMEA
New
R
Rithum LinkedIn BoardSaaS, eCommerce, Retail
Location: London - RemoteFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 8+ years of B2B content marketing experience
- Required Skills
- Analytical SkillsSEOCRMSaaS
Requirements
- 8+ years of B2B content marketing experience, including experience within SaaS, eCommerce, retail technology, or related technology industries.
- Demonstrated success developing and executing content strategies that support brand awareness, demand generation, and revenue growth.
- Exceptional writing, editing, storytelling, and content development skills across multiple formats and audiences.
- Strong understanding of B2B buyer journeys, sales processes, and revenue marketing principles.
- Experience partnering closely with Sales, Product Marketing, Demand Generation, and Customer Success teams.
- Demonstrated experience utilizing AI-enabled tools as part of content creation, research, optimization, and distribution workflows.
- Working knowledge of SEO, GEO, AEO, content discoverability, and digital content performance best practices.
- Experience using marketing automation, CRM, analytics, and content performance platforms.
- Strong communication, stakeholder management, and influence skills.
Responsibilities
- Develop and execute content marketing strategies aligned to business objectives, product launches, demand generation priorities, and regional growth goals across EMEA.
- Create content frameworks that support awareness, engagement, pipeline creation, customer expansion, and thought leadership objectives.
- Plan, create, edit, and publish content across a variety of formats, including blogs, research reports, case studies, webinars, and sales enablement materials.
- Partner with internal subject matter experts and EMEA sales leadership to translate market insights into compelling, sales-driven content.
- Execute SEO, GEO, and Answer Engine Optimization (AEO) strategies to improve content discoverability across search engines and AI-powered platforms.
- Leverage AI-enabled tools to accelerate content ideation, drafting, and repurposing while maintaining brand integrity.
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