Senior Marketing Manager
New
Y
YipitDataMarket Research
US RemoteFull-TimeManager
Salary$150,000 - $160,000 + Bonus (targeted at 15% of salary) and Equity
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Job Details
- Experience
- 6+ years
- Required Skills
- SalesforceData analyticsAsana
Requirements
- 6+ years of experience in B2B marketing, growth marketing, demand generation, or product marketing.
- Proven track record of executing multi-channel marketing programs.
- Strong analytical skills with experience in performance measurement and reporting.
- Hands-on experience with Salesforce, Marketo, ON24, and Asana.
- Deep understanding of marketing operations, including lead lifecycle management and attribution.
- Excellent project management and organizational skills.
- Strong communication and cross-functional collaboration skills.
- Ability to balance strategic planning with detailed execution.
Responsibilities
- Define and execute the marketing strategy for the Investor business.
- Develop and manage multi-channel demand generation programs across email, webinars, events, and paid media.
- Lead go-to-market planning for new datasets, products, and features.
- Drive customer engagement, retention, and expansion campaigns.
- Establish KPIs and reporting frameworks across Salesforce and Marketo.
- Partner with Sales, Product, and Revenue Operations to align on GTM priorities.
- Build and mentor a future marketing team.
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