Senior Field Marketing Manager

New

Remote-US-MAContractSenior

Salary104,650 - 164,450 USD per year

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Job Details

Experience: 5-7 years of B2B marketing experience with a minimum of 4 years in field marketing/event experience for a high-tech or SaaS company.
Required Skills: SalesforceGenerative AI

5-7 years of B2B marketing experience.
Minimum 4 years in field marketing/event experience for a high-tech or SaaS company.
Experience leveraging AI tools for marketing (generative AI, predictive analytics, personalization).
Proven track record of executing integrated programs combining field marketing scale with account-level personalization.
Strong analytical and strategic planning skills.
Exceptional interpersonal and communication abilities to build relationships with sales leaders.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Proficiency with MarTech tools: Marketo, Outreach, Salesforce, Splashthat, Reachdesk.
Experience with AI platforms: Claude, Jasper, Copy.ai or similar.
Ability to travel up to 20% of the time.

Lead the strategy and execution of comprehensive event marketing plans for your assigned segment.
Manage budget, goal-setting, and KPI tracking to achieve pipeline quantity, quality, velocity, win rates, and ROMI.
Partner closely with sales leaders, account executives, and SDRs to identify priorities and develop strategic event marketing programs.
Plan and execute online and offline activations such as trade shows, conferences, executive roundtables, dinners, and direct mail.
Own all aspects of activation logistics including venue selection, communications, speaker management, and post-event follow-up.
Collaborate with events, demand generation, marketing operations, and creative teams.
Analyze campaign performance using AI-powered attribution and predictive insights to optimize resource allocation.

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