Senior Marketing Manager
New
Y
YipitData (Alternative)Market Research
US RemoteFull-TimeManager
Salary150,000 - 160,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- SalesforceAsana
Requirements
- 6+ years of experience in B2B marketing, growth marketing, demand generation, or product marketing.
- Proven experience planning and executing multi-channel marketing programs.
- Strong analytical skills with experience in performance measurement and data-driven insights.
- Hands-on experience with Salesforce, Marketo, ON24, and Asana.
- Deep understanding of marketing operations, lead lifecycle management, and attribution.
- Strong project management skills with the ability to handle multiple priorities.
- Excellent written and verbal communication skills.
- Experience partnering with Sales, Product, and Revenue Operations.
Responsibilities
- Define and execute the marketing strategy for YipitData's Investor business.
- Develop and manage multi-channel demand generation programs.
- Lead go-to-market planning and execution for new products and datasets.
- Develop programs to drive customer engagement, retention, and expansion.
- Establish KPIs and reporting frameworks across Salesforce and Marketo.
- Collaborate with cross-functional partners in Sales, Product, and Revenue Operations.
- Participate in hiring, onboarding, and mentoring future marketing team members.
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