- Own the strategy and execution of SentiLink’s field marketing and events program, including industry conferences, hosted events, partner activations, and regional roadshows
- Plan and execute multi-city roadshows in key markets, including venue selection, audience targeting, partner coordination, and local promotion
- Partner closely with Sales to identify priority accounts and regions, driving attendance and meeting generation for roadshows and events
- Manage end-to-end event execution: vendor coordination, logistics, booth strategy, content, and onsite execution
- Drive measurable pipeline impact from events and roadshows, including pre-event outreach, onsite engagement, and post-event conversion
- Develop creative, differentiated event experiences that reinforce SentiLink’s brand and thought leadership
- Collaborate with Product Marketing and Growth teams to ensure consistent messaging and campaign alignment across channels
- Track and report on performance, including pipeline generated, ROI, and key learnings across events and roadshows
- Manage event budgets and optimize spend for maximum impact
- Support broader demand generation initiatives as needed
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