Social & Brand Strategist
New
W
WeedmapsCannabis industry
RemoteFull-TimeSenior
Salary115,000 - 135,000 USD per year
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Job Details
- Experience
- 7+ years
Requirements
- 7+ years in social strategy, creative strategy, content strategy, editorial strategy, or brand marketing.
- Experience developing platform-native content strategies.
- Strong understanding of creator ecosystems, internet culture, and audience behavior.
- Experience developing audience-driven creative briefs and campaigns.
Responsibilities
- Monitor platform trends, creator ecosystems, internet culture, and audience behaviors.
- Identify cultural opportunities that can evolve into campaigns, social content, and editorial programming.
- Translate audience insight into actionable strategic recommendations.
- Develop strategic inputs and creative briefs rooted in audience behavior and business opportunity.
- Partner with Creative Leadership to evolve strategic insights into campaign platforms.
- Collaborate with Editorial and Social teams on content calendars, recurring franchises, and creator programming.
- Connect Learn, The Feed, social, lifecycle, and creator content into a cohesive content ecosystem.
- Analyze audience engagement and content performance.
- Identify repeatable content frameworks and scalable creative systems.
- Share audience learnings across Creative, Editorial, Lifecycle, Product Marketing, and Growth teams.
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