- Build paid media creative including statics, animated assets, video, GIFs, and AI-generated UGC for platforms like Meta, Google, YouTube, and TikTok.
- Own lifecycle and CRM creative by designing email templates, push notifications, and in-app messaging.
- Operate as a dedicated creative engine for test-and-learn cycles, rapidly iterating on variants to optimize performance.
- Utilize generative AI across the production pipeline to create polished, brand-safe assets efficiently.
- Transform raw photo and video assets into finished, channel-ready campaign materials.
- Partner with Media Operations on asset trafficking, tagging, and organization to ensure seamless campaign execution.
- Maintain high brand quality standards and ensure all assets meet platform-specific and regulatory compliance requirements.