- Monitor platform trends, creator ecosystems, internet culture, and audience behaviors.
- Identify cultural opportunities that can evolve into campaigns, social content, and editorial programming.
- Translate audience insight into actionable strategic recommendations.
- Develop strategic inputs and creative briefs rooted in audience behavior and business opportunity.
- Partner with Creative Leadership to evolve strategic insights into campaign platforms.
- Collaborate with Editorial and Social teams on content calendars, recurring franchises, and creator programming.
- Connect Learn, The Feed, social, lifecycle, and creator content into a cohesive content ecosystem.
- Analyze audience engagement and content performance.
- Identify repeatable content frameworks and scalable creative systems.
- Share audience learnings across Creative, Editorial, Lifecycle, Product Marketing, and Growth teams.