- Define and drive the product strategy and roadmap for Growth Platforms across promotions, loyalty, CRM, customer segmentation, and marketing data.
- Lead the development of a unified promotions and offers platform capable of supporting multiple products, channels, customer segments, and promotional mechanics.
- Build the data and segmentation capabilities that enable teams to understand customer behavior and create actionable audiences.
- Partner closely with Marketing to evolve CRM and lifecycle marketing capabilities, enabling sophisticated targeting, activation, experimentation, and measurement.
- Develop shared growth capabilities that support online Sportsbook, Casino, and digital retail/loyalty experiences.
- Build flexible platforms and self-service capabilities for Marketing and business teams to launch and manage campaigns.
- Partner with Data and Engineering to define customer data architecture, event streams, integrations, and decisioning systems.
- Lead, coach, and develop a team of Product Managers across the Growth Platforms portfolio.
Product ManagementRESTful APIsCRM