- Drive the vision, strategy and metrics for the fan journey from marketing channels through landing and checkout.
- Track changes in discovery, including AI assistants, AI-driven search and social commerce, and bring opportunities to the right teams.
- Optimize landing experiences so they match the marketing channel or link that brought fans to them.
- Lead cross-cutting features such as price display, credits and incentives, notifications, saved and followed events, and trust signals.
- Set up automated quality checks for consistency across surfaces and AI-powered experiences, and identify broken experiences, regressions and drop-off spikes.
- Map the full journey, identify where fans drop off, and make data- and research-backed cases for improvements.
- Analyze funnel, channel and experiment results, monitor journey metrics, and provide recommendations to partner teams.
- Run discovery through fan research, data analysis and competitive teardowns, and develop ideas and experiments for partner teams.
- Shape Product and Marketing team roadmaps and run working sessions to align and advance journey work.
- Prototype with AI coding tools, use AI to synthesize research and data, and share effective workflows with other product managers.