Paid Social Specialist
New
R
Remote Talent LATAMDigital Marketing
This position is only open to candidates residing in Latin American (LATAM) countries, such as: 🇦🇷 🇧🇷 🇨🇱 🇨🇴 🇨🇷 🇩🇴 🇪🇨 🇸🇻 🇬🇹 🇭🇳 🇲🇽 🇳🇮 🇵🇦 🇵🇾 🇵🇪 🇺🇾 🇻🇪ContractMiddle
SalaryAt least 3,000 USD per month
Apply NowOpens the employer's application page
Job Details
- Languages
- English
- Experience
- 2+ years
- Required Skills
- Data AnalysisDigital MarketingBudget management
Requirements
- 2+ years of hands-on experience managing paid social campaigns on Meta and TikTok in an agency or high growth environment.
- Proven experience managing $80K+ monthly paid social budgets.
- Strong track record of driving performance against acquisition and conversion metrics (CPA, ROAS, CPL, CAC).
- Deep understanding of Meta Ads Manager and TikTok Ads Manager (campaign structure, audiences, Advantage+/Smart+, bidding strategies).
- Experience with conversion tracking and server-side events (Meta Pixel & Conversions API, TikTok Pixel & Events API).
- Experience with analytics platforms like GA4.
- Strong creative instincts and experience partnering with creative teams to test and scale social-native ad creative.
- Strong analytical mindset with the ability to turn data into actionable insights.
- High attention to detail and ability to manage multiple campaigns simultaneously.
- Excellent communication and collaboration skills.
Responsibilities
- Build and execute full-funnel paid social strategies across Meta and TikTok, with a strong emphasis on efficient customer acquisition and conversion.
- Own day-to-day management of high-budget campaigns ($80K+ monthly spend), including prospecting, retargeting, and Advantage+/Smart+ initiatives.
- Develop audience segmentation, lookalikes, and interest/behavioral targeting; partner with creative teams to brief, test, and iterate on thumb-stopping social-native creative.
- Design and run structured creative tests (hooks, formats, UGC, video vs. static) to improve CTR, CVR, and CPA.
- Monitor campaign performance, build reports, and surface actionable insights to improve efficiency and scale.
- Allocate and optimize budgets across platforms and campaigns to maximize return on ad spend (ROAS) and conversion volume.
- Ensure robust tracking via the Meta Pixel/Conversions API and TikTok Pixel/Events API.
- Stay on top of Meta and TikTok updates and expand into Pinterest and Reddit.
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