Paid Media Specialist
New
Flexibility to work from anywhere within Latin America, Monday-to-Friday schedule aligned with U.S. Eastern Time business hoursFull-TimeMiddle
Salary3,000 USD per month
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Job Details
- Languages
- Basic English proficiency
- Experience
- Minimum of 5 years of experience
- Required Skills
- Budget managementHubSpotSlack
Requirements
- Minimum of 5 years of experience managing paid media campaigns.
- Proven success planning, executing, and optimizing performance marketing campaigns across multiple digital channels.
- Hands-on experience with Google Ads, Facebook Business Manager, and digital analytics and reporting platforms.
- Strong analytical skills with the ability to interpret performance data and translate insights into actionable strategies.
- Experience managing campaign budgets and optimizing advertising spend.
- Familiarity with project management and collaboration tools such as ClickUp, Slack, or similar platforms.
- Strong communication and teamwork skills.
- Experience with Google Tag Manager, conversion tracking, and marketing attribution frameworks.
- Portfolio showcasing campaign performance and strategic contributions.
- Basic English proficiency.
Responsibilities
- Develop, execute, and optimize paid media campaigns across Google Ads, including Search, Display, YouTube, and Local campaigns.
- Manage advertising initiatives on Facebook and Instagram to drive engagement, lead generation, and revenue growth.
- Collaborate with marketing advisors, developers, designers, and project managers to align campaign strategies with business objectives.
- Monitor campaign budgets, pacing, and performance to maximize return on investment and achieve client goals.
- Analyze campaign data, prepare performance reports, and provide actionable recommendations for continuous improvement.
- Create compelling ad copy and support the development of visual assets for digital advertising campaigns.
- Implement and manage tracking solutions, including conversion tracking, analytics configurations, and tag management systems.
- Stay informed about platform updates, industry trends, and emerging opportunities within the paid media landscape.
- Contribute to process improvements and strategic initiatives that enhance campaign performance and operational efficiency.
- Support and mentor junior team members in campaign management and optimization activities when applicable.
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