Growth Marketing Manager
New
C
Courtyard Inc.E-commerce Marketplace
Location: United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLLooker
Requirements
- 5+ years of hands-on UA experience for mobile apps (gaming or consumer preferred)
- Proven operator across Meta, Google UAC, Apple Search Ads, Tiktok, strong experience with DSP / SDK networks
- MMP fluency (Singular, AppsFlyer, Adjust), SKAN schemas / postbacks, and attribution QA experience
- Strong ASO background, keyword tools, metadata iteration & store creative testing
- Analytical rigor: Strong excel & analytical skills, comfortable with SQL, Looker / dashboarding tools
- Creative partner mindset and a disciplined approach to experimentation
- Financial fluency in media planning, budget forecasting, and payback / LTV modeling
- Bias to action, excellent prioritization, and comfort operating in fast, ambiguous environments
- Strong understanding of how AI can be applied across user acquisition, creative testing, ASO and reporting
Responsibilities
- Own UA execution end-to-end: Build, launch, analyze and optimize campaigns across Meta, Google Ads / UAC, Apple Search Ads, TikTok and select DSP networks.
- ASO: Conduct keyword research, metadata iteration, competitive audits & analysis, App Store creative testing.
- Creative Testing: Manage and drive creative testing at scale across key channels.
- Measurement & reporting: Configure reports based on in-platform metrics and MMP data.
- Automation & hygiene: drive enforcement of naming conventions, UTMs, and help with SKAN schema mapping.
- Market Intelligence: Monitor competitors and surface actionable insights.
- Identify repetitive growth processes and build automations to improve efficiency.
- Leverage AI tools and workflows to accelerate campaign execution and creative analysis.
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