- Help define and evolve Courtyard’s brand strategy, positioning, messaging and narrative.
- Develop frameworks that strengthen brand consistency across every customer touchpoint.
- Translate business objectives into brand initiatives that drive awareness, consideration and affinity.
- Lead integrated brand campaigns from concept through execution.
- Build tentpole marketing moments around major launches, partnerships, cultural events and new categories.
- Identify cultural moments, trends and opportunities that can help Courtyard break through.
- Build annual and quarterly brand marketing roadmaps.
- Manage agency relationships, freelancers and production partners when needed.
Project Management