- Own paid acquisition hands-on across our core digital channels: Meta, Google, and TikTok.
- Directly manage campaigns in-platform, owning performance outcomes.
- Turn ad performance data into creative insight and power the feedback loop with creative partners.
- Execute on a structured creative testing process.
- Leverage AI creative tools to generate and test ad variants faster.
- Drive landing page and funnel experimentation directly.
- Own channel reporting and attribution and measurement strategy.
- Own paid media budget planning and ROI reporting in partnership with Finance.
- Ensure all campaigns adhere to healthcare advertising best practices.